教案课文9（精选6篇）
篇1：教案课文9
Period 3 教学内容： Reading A—Keeping Fit and Healthy
教学目标：
1． 能够用英文词典预习该课文。
2． 在老师的讲解下，能够了解文章内容，并用自己的话进行复述。3． 能够熟练掌握文中的各种词汇和词组 4． 了解文中所涉及的西方文化背景。
教学重点： 一些常用短语的学习。如：keep fit, put on weight, be aware of, fitness center, insist on 教学难点：Their muscles are no longer strong.no longer 不再，例如：
He no longer smokes.Such things no longer bothered him.People find out that a regular fitness program keeps them fit and stops them from putting on weight.stop…from… 阻止… 例如：
Stop your dog from snapping at me.How do you stop children from playing matches? 计划学时： 2学时 教学方法： 讲授法 教学内容及过程：
Step 1
Warming up
T：Good morning, students.S: Good morning, teacher.T: Today we will talk about how to keep fit.You know, people are becoming more and more concerned about their health.Do you know sth about how to keep fit?
S: We do morning exercise every day to keep fit.T: Yes, it is a good way to keep your bodys fit.We also should pay attention to the foods which we eat every day.Step 2
Listening
Read the article slowly.Let students listen to me carefully.Step 3
Explaining
keep fit, put on weight, be aware of, fitness center, insist on
Their muscles are no longer strong.no longer 不再，例如：
He no longer smokes.Such things no longer bothered him.People find out that a regular fitness program keeps them fit and stops them from putting on weight.stop…from… 阻止… 例如：
Stop your dog from snapping at me.How do you stop children from playing matches?
Step 4
Reading
Leading the students to read Reading A and correcting the wrong pronunciations which the students have made.Step 5
Asking and Answering Why people don’t have so much time to do exercise? Why people go to fitness center in spare time?
Step 6 Exercise
Doing exercises after Reading A and giving the right answers.Step 7 Homework
Copying the Reading A 课后小记：1.一部分学生的基础薄弱，词汇量不够，学习起文章来有一定困难。
2.同学们的积极性很难被调动，造成互动性不强。
篇2：教案课文9
王林，一个跟他妻子、儿子生活在中国东部的木匠。两年前，被诊断得了肺结核。他身体越来越虚弱，胸口经常不断地疼痛。医生告诉他治疗需要花费上万元。可王先生是个下岗工人，他的妻子月收入仅300元。更糟糕的是，他还有个贷款上大学的儿子。这种情况似乎很令人绝望。
但是，三个月后，王林听说有一个保健项目能根据患者需要以半价、甚至更低的价格提供治疗。多亏了这个项目以及家人和邻居的好心，他及时得到了治疗，阻止了疾病对整个身体健康的破坏。现在他已经回到家，正在寻找一份工作。而且，他已决定为他的家人买保险。他说：“如果我早买了保险，这次疾病就不会引起这么大的麻烦。我不会让这种事情再发生在家里其他人身上。”
拯救王先生命的这个项目是许多旨在改善和提高中国特困人群生活状况项目中的一个。这个项目旨在鼓励保健改革，摆脱贫穷。它是全国最大的健康医疗资助项目，现正在四个城市被试点。到目前为止，这个项目已帮助多人得到医疗资助。中国政府也正在连同其他国家和国际组织一起工作，为低收入家庭提供方便接触医院和诊所的通道。其目标是为中国开发和发展新的保健模式。
王林的情况并不独特、罕见。到底，中国有两千二百万都市人口依赖政府资助过活。总计有一百五十一亿元被花在支持那些不能谋生的人身上。然而，这一补助仅够最基本的衣食需要，不包括保健、住房或教育。
对于一些贫困地区的下岗工人来说，疾病就是对他们的家庭施加额外的压力。当他们病了的时候，他们负担不起看医生和从药店买药的费用，甚至他们都不能保证他们的孩子有健康的饮食。如果某个人病得很严重，整个家庭就会被迫贫穷不堪。有统计数字表明，疾病导致超过百分之三十的低收入家庭生活在贫穷境地。有些家庭甚至不得不把从政府得到的补助全用到治疗和医院费用上。
在政府努力抗击贫穷的许多方面，保健占据很重要的位置。如果低收入家庭连医疗保险都买不起，就像王林一家，那么其他减少贫穷的措施将都不会成功。
政府的另外一项巨大挑战就是阻止艾滋病的蔓延。联合国艾滋病理事会警告，如果不采取更多的措施来阻止这种病的传播，中国受传染人的数量在之前将达到一千万。为了迎接这次挑战，中国政府已承诺为公众提供免费的艾滋病测试和为那些负担不起治疗费用的人提供免费的治疗。
有时候一个社会对其最弱成员的照顾程度被看作是评判此社会的标准。随着我们国家的发展，我们必须记住与财富和繁荣共同到来的责任。当我们国家的发展，我们必须保证没有人被落在后面。我们不能允许自己太自私。当问题出现的时候，我们必须要一起努力克服它。
篇3：教案课文9
本单元的话题是谈论一些发明的历程及用途。学生可以针对这些发明的用途及特点, 发表自己的看法及理由。教师利用这些发明者的经历, 潜移默化地渗透“努力学习, 坚持自己的理想, 就会成功”的情感目标。本课时是在前面学习了被动语态的基础上, 阅读介绍茶叶的发明过程到仿写同一话题的作文, 是一节典型的阅读写作课, 具有一定的难度。
【教学目标】
1.语言知识目标:学习课文中的重点词汇ancient, remain, notice, produce, pleasant, pie, by accident, according to, fall into, throw, 达到四会;掌握并熟练运用一般过去时的被动语态。
2.语言技能目标:读懂并准确理解关于发明的文章;学会用被动语态描述某物发明的过程。
3.学习策略:掌握速读和细读的阅读技巧及记叙文的要素。
4.文化意识:了解世界上各种发明的由来, 学会做传承文化的使者。
5.情感态度:通过学习中国古代发明的文章, 激发学生的民族自豪感。
【教学重、难点分析】
重点:通过阅读文章, 准确把握文意, 提炼出撰写关于发明的记叙文的要素。
难点:根据范文, 学会使用被动语态仿写关于发明的短文。
【教学方法及手段】任务型语言教学法, 多媒体, 自制收纳盒, 飞盘, MP3, 矿泉水
【教学步骤】
S te p I Le a ding-in (3 minute s)
Greet to the class.
T:Hi, boys and girls!First let me introduce myself.I come from No.6 Middle School.My name is Du Hongmei.You can call me Miss Du.So nice to meet you, everyone!
S s:Nice to meet you, Miss Du!
T:Who put the paper notes here?It’s really in a mess.
(Teacher collects the paper notes in the box.Then show the box to the class.)
T:What is it?
S s:It’s a paper box.
T:What’s it used for?
S s:It’s used for putting small things/holding...
T:Why did we invent it?
S s:To collect things easier and make our room much tidier.
T:We have lots ofinventions tosolve the problemin dailylife.
T:When we listen to English, what do we use? (a TV?a computer?a mobile phone or a tape recorder?)
S s:A tape recorder.
T:But when you listen to English, can you take a recorder everywhere?
S s:No, we can’t.
T:In order to solve this problem, what people invented?Can you guess?
S s:MP3.
(Teacher takes out an MP3 and shows it to the class.)
T:What is it?What’s it used for?
S s:...
T:Yes, it’s used for listening to English or music any time and anywhere without disturbing others.
T:As we know, inventions like MP3 are changing our world all the time;they can make our life more convenient and more comfortable.Today we are going to talk about the inventions around us.We are going to learn Unit 9 When was it invented?Section B 3a～4b.
S te p II P re s e nta tion (10 minute s)
T:Next, we are going to learn some words about the invention of tea.Read the following stories carefully, try to guess the meaning of the red words.
(Show the stories on the screen and get the students to guess.)
(Teacher explains the usages of the newwords.)
S tory One
Long time ago, a shepherd (牧羊人) noticed his sheep became more active after eating some red fruit from a bush.He boiled some and it produced a pleasant smell, so coffee, one of the most popular drinks was invented.
(Teacher explains the usages of the new words and give examples.)
S tory Two
The Cowherd and the Weaver is a famous Chinese ancient legend.Now a new movie is made according to the story, lots of people go to see it in the theatre.
S tory Thre e
Once a boy fell into a big vat (缸) full of water.The other kids ran help.Only Sima Guang remained there.He picked up a big stone and threw it at the vat.The vat was broken and the boy was saved.
Read the new words after the teacher together.Then students read them together once.
Say out the new words and phrases according to the Chinese meanings.One reads twice.
S te p III Re a ding (20 minute s)
T:I’m thirsty now, what should I do?
S s:You should drink some water.
(Showa bottle of water.)
T:Water is one kind of beverage.Beverage means drink.Read after me.
T:Next we are going to talk about another beverage, tea.Do you knowhowtea was invented?
S s:...
T:Please open your books and turn to Page 72.Read the article quickly and find out who invented tea.
(Students read the article and answer.)
T:Read silently and carefully and discuss the following questions in groups of 4.
(Get each group to answer one question.)
T:Let’s read the article aloud together.
T:Well, next let’s read one paragraph after one and analyze the article.Please look at the screen.
P a ra gra ph One
Did you know that tea, the most popular drink in the world (after water) , ...invented...?
T:The first paragraph tells us what was invented.It's the thing of invention.
P a ra gra ph Two
Although tea wasn't brought to the Western world until1610, this beverage was discovered over three thousand years before that.According to an ancient Chinese legend, the emperor Shen Nong discovered tea when he was boiling drinking water over an open fire.
(Teacher explains the word over in this paragraph.Let the students sum up the main points according to the red words.)
S s:It tells us the time, the person and the place.
T:Yes, it tells us when it was invented, who it was invented by and where it was invented.
P a ra gra ph Thre e
Some leaves from a nearby bush fell into the water and remained there for some time.The emperor noticed that the leaves in the water produced a pleasant smell.Later he decided to taste the hot mixture.It was quite delicious.
T:The third paragraph tells us the process of the invention.It tells us how tea was invented.
P a ra gra ph Four
And in this way, one of the world’s favorite drinks was invented.
T:The last paragraph tells us how important tea is.It tells us the importance of the invention.
T:Next please discuss on how to write about an invention in groups of four and fill in the form on the study plan.
(Lead the students to sum up the main points and write onthe blackboard.)
T:If there is time, place, person, cause, process and result in an article, we call it a narrative.
(Explain the six elements and narrative in Chinese.)
T:Look, it’s a flying disk.Read after me, flying disk.Who can play it?It’s an important invention because it can bring us a lot of fun.Read the article and try to find out the six elements of narrative.Discuss in pairs, fill in the chart using the question like:—What was invented?—Flying disk.
From pie pla te to flying dis k
The flying disk was invented by college students.The original flying disk was really a metal pie plate from a bakery in Bridgeport, Connecticut (布里奇波特, 康涅狄格州) .The students liked to eat the pie and then threw the pie plates each other.In the 1950s, a company began making plastic disk.Now there are flying disk clubs, a flying disk magazine, and even a national flying disk festival each September.
(Get several pairs to act out their conversations.Show the correct chart on the blackboard.)
S te p IV Writing ta s k (5 minute s)
T:We have learnt two articles about invention.I think you have known how to talk or write about an invention.If you are a magazine reporter, you want to introduce an invention.You can choose either of them to write about.Write it on your papers.
(Students:Write their compositions on the paper.Teacher goes around giving help if necessary.)
S te p V Comme nts (5 minute s)
T:Do you know how to check a composition?Let me give you some advice on it.
(Teacher shows the ways to check a composition on the screen and make two or three examples.)
S te p VI S umma ry&Home work (2 minute s) T:What have we learnt in class?
S s:...
T:Which country did Shen Nong come from?
S s:China.
T:Tea was invented by Chinese.But tea is drunk by people all over the world.What do you think of it?Don’t think that Chinese people are great and wise?
S s:Sure.
T:I think we should be proud of our motherland and our Chinese people.You can also be a great inventor.First, you should have the idea, next you should work hard and hold on to your dream, you can achieve your dream one day.
篇4：实用残局教案(9)
双车必胜车马双士。取胜要点：一、逼兑黑车，形成一车例胜马双士的残局；二、以帅助攻，双车胁士。
1、车八平二车4平6
黑方如走马4进3，则车五进二，将5平4(如士6进5，车二进四，红胜)，车五进一，将4进1，车二进三，士6进5，车二平五，红胜。
2、车二进四车6退13、车五退一!马4进3
黑方如走车6平7，则车五平四，马4进5，车四平五，车7进1，车二退三，车7平6，车二平五，马5退3，后车平七，马3进5，车七进二，捉死黑马，红胜定；又如走马4进2，则车五平七，马2退4，车七进三，车6平7，车七平六，车7进8，帅五进一，车7退8，车二退三，车7进7，帅五退一，车7退7，车二平六，以下红再前车进一，胜定。
4、车二退二马3退45、车二平六车6进2
6、帅五平六马4进27、车六进一车6平2
8、车六平七车2平49、帅六平五车4平2
10、车五平六车2平511、帅五平六车5平2
12、车六进三
黑马被捉死，红胜定。
第2局双车仕相全巧胜单车士象全
本局黑方士象虽已归宫，形成夹花士象，但黑车所占的防御位置不对，红方可凭先行之利，兼施帅威，主动出击，打散黑方的防线，最后弃去一车，形成“大胆穿心”杀法获胜。
本局取材于1980年全国象棋团体赛上海林宏敏VS辽宁韩福德的实战残局。
68、车四进二象5进369、车二平七…………
红方平车拉住黑方河口象，可逼迫黑车让出7路防守要道，系取胜的关键之着。
69、…………车7平870、车七平三!车8退4
71、仕五进六车8平972、相五进三车9平8
73、帅四平五车8平974、车三平七车9进4
75、车四平五!士4进576、车七进二(红胜)
本局残局如轮到黑方走子，红方是无法取胜的。黑方可走车7平9，红如车四进二，则车9退2!车二进二，车9平6，车四退一，士5进6，和棋。
第3局双车难胜马炮士象全
马炮士象全对双车的残局，马炮只要能归宫，士象在中路联手，是可以守和双车的。防守要点：注意守护象眼，以防双象受攻。
1、车六进四炮6进12、车六退三炮6退1
3、车七平三炮6平74、车三进二炮7平6
5、车三平四炮6平76、车六平二炮7平6
7、车二进四象3进18、帅五平四象1退3
黑方如误走马6进5?则车二平四，士5退6，车四进一，将5进1，车四平六，红胜定。至此，红方难寻有效的攻击手段，和局已定。
第4局双车难胜车炮双士
车炮双士可以守和双车。守和要点：黑炮归宫，注意保护中士。
1、车三平七车6进22、车七进五车6退3
3、帅五进一车6平74、车七退二车7平6
5、车七平三车6进36、车五进一车6退1
7、车三平四车6平7
黑方如误走车6退1兑车?则车五平四，炮6平7，车四平三，炮7平6，车三进二，黑欠行，红胜。
篇5：教案课文9
阅读理解
阅读THE ROAD IS ALWAYS AHEAD OF YOU，然后回答下列问题。
1. What’s the main idea of the passage? Give one sentence to describe it.
2. What did Ashrita achieve recently?
3. Ashrita has been one of Sri Chinmoy’s students. Sri Chinmoy believes that _______
A. it is not so important for people to develop their bodies as it is to develop their minds.
B. there is physical limitation.
C. there is no physical limitation.
D. people just need to develop their hearts and spiritual selves.
4. Which of the following is true according to the passage?
A. Ashrita was asked by his spiritual leader to enter the marathon after doing some training.
B. Ashrita moviation to keep trying to break records comes through his devotion to his teacher.
C. Ashrita broke his first Guinness record in New York’s Central Park in 1978.
D. Before the bicycle marathon Ashrita believed that the seemed to be able to accomplish anything.
5. From the passage we can infer that ________.
A. the events Ashrita participates in are childish.
B. the events Ashrita participates in only cause laughter.
C. people show no respect to Ashrita though he has broken many Guinness records.
D. the events Ashrita participates in really require an enormous amount of strength and fitness as well as determination.
再次阅读THE ROAD IS ALWAYS AHEAD OF YOU，然后完成下面表格。
when facts
As a child Ashrita was _________ and was not at all interested in _________. However, he was _________ by the Guinness Book of World records.
As a teenager Ashrita began _________ deeper meaning in life. He studied _________ and aged 16, discovered an Indian _________ called Sri Chinmoy.
Since the early 1970s Ashrita has been one of Sri Chinmoy’s students. Sri Chinmoy says it is just as important for people to develop _________ as it is to develop their _________, _________ and _________. He believes that there is _________ to people’s physical abilities.
In 1978 Ashrita _________ in 24-hour bicycle marathon in New York’s Central Park. He came to understand that his body was just an _________ of the _________ and that he seemed to be able to use his spirit to _________.
In 1979 Ashrita broke _________ with 27,000 jumping jacks.
Over the last 25 years Ashrita has broken _________ 93 Guinness records. More than twenty of these he still _________, including the record for having_________.
答案：
阅读：
1. Ashrita Furman is a sportsman who likes the challenge of breaking Guinness records.
2. He achieved his dream of breaking a record in all seven continents.
3-5. C B D
文脉理解：
very unfit; sports; fascinated; searching for; Eastern religion; meditation teacher; their bodies; minds; hearts; spiritual selves; no limit; came third; instrument; spirit; accomplish anything; his first Guinness record; approximately; holds; the most records
Unit 2
阅读SAILING THE OCEANS 然后回答下列问题。
1. What is the text mainly about?
________________________________________
2. What would seamen use to navigate without modern navigational aids then?
________________________________________
3. What part of nature could seamen use to help navigate?
________________________________________
4. How many navigational instruments are mentioned in search of longitude and latitude?
A. 4 B. 5 C. 6 D. 7
5. What does the word “random” in “Finding latitude” stand for?
A. organized B. intentional
C. arbitrary D. planned
6. Without secure method of measuring longitude before the 17th century, the British sailors really knew________.
A. how to estimate longitude using speed and time.
B. how to measure speed involved throwing a knotted rope.
C. how to count the knots as a ship advanced through the water.
D. what to do deal with the compass to calculate longitude
7. Which of the following statements is true according to the passage?
A. The bearing circle was the first instrument to measure position between the sun and the ship.
B. The quadrant was awkward to handle and used a moving ship as a fixed point of reference.
C. The astrolabe, quadrant and sextant all connected were developed into the most accurate and reliable instrument, sextant.
D. The astrolabe was a special instrument to tell the distance among the ship, the sun and stars.
8. We can infer from the passage__________.
A. Earliest seamen explored the oceans since latitude and longitude made it possible to plot a ship’s position.
B. Earliest sailors only used celestial bodies, the weather, and tides and currents to navigate.
C. The first seamen began to use navigational instruments to find longitude instead of using nature.
D. In history of sailing the oceans, man mainly used nature to sail before navigational instruments were made.
再次阅读SAILING THE OCEANS 然后完成下面表格。
Seamen explored the oceans by using _______ and navigational _______.
Using nature navigators could keep alongside the _______, use such celestial bodies as North Star to _______ their positions, as the sun overhead to _______ by, as clouds over islands to indicate land close by. Wildlife, especially _______ could tell how far or close the ship was to land and _______ could be use to show the way. Fog could help identify the _______ of a stream or river and winds direct the sailing. Certain tides and currents could be used to carry ships to the _______.
Navigational instruments helped the sailor to find ______. They used the compass to calculate longitude and find the _______ for the ship to go. The _______ was the first instrument to measure the sun’s position. The astrolabe could tell the position of the _______ in relation to the _______ and stars. The quadrant measured how high stars were above the _______ and the sextant was the updated version of the astrolabe and quadrant, measuring the _______ between two fixed objects outside the ship. It _______ to be the most accurate and reliable of the earlier _______ instruments.
答案：阅读：
1. It explains how seamen explored the ocean and what kind of navigational instruments were used at sea before the 17th century use nature and navigational instruments to sail the oceans.
2. They would use nature and navigational instruments to sail the oceans.
3. They could use celestial bodies, wildlife, the weather and the sea.
4-8: B C A C D
文脉理解
nature, instruments, coastline, plot, navigate, seaweed, sea birds, position, destination; longitude, direction, bearing circle, ship, sun, horizon, angle, proved, navigational
Unit 3
阅读课文的五篇短文，然后回答下列问题。
1. What topic.ruiwen.common to all five text?
2. What does Text 1 “Glimpses Australia” mainly tell us?
3. On Australia Day, ________.
A. people sing and dance together
B. people enjoy Australian food
C. some people from overseas were accepted as the citizens in Australia
D. people can travel all over Australia
4. If you trip from Sydney to Perth, you can see _______.
A. mountains and trees
B. mountains and plains
C. mountains, plains and wildlife
D. plains, trees and wildlife
5. The rock in Uluru is amazing because _____
A. it is very high
B. it is very large
C. it is sacred
D. I can change colour
6. How many World Heritage areas is mentioned in the five texts?
A. 1 B. 2 C. 3 D. 14
再次阅读课文的五篇短文，然后完成下列表格：Something about Australia
Official name
Capital
Population ______________ million, approximately 80% live in the _________
Area _________km2,the _________ country in the world.
The number of states
Two largest cities
Famous for
Australia Day On_________, more people who come from overseas will become _________
Travel from Sydney to Perth View_________,_________ and_________
Travel from Adelaide to Darwin Observe_________, _________ and _________.
Uluru Rock It appears to _________, from _________, _________ and _________
Cradle Mountain National Park It is famous for _________, _________ and _________.
There is a _________ track and _________.
答案：
阅读：
1. The five texts are about some aspect of Australia.
2. A general description of the physical features and ecology of Australia and its political organization.
3-6: C C D C
文脉理解：
Commonwealth of Australia, Canberra, 20 million; the south-eastern coastal area, 7,686,850; sixth largest, Six, Melbourne and Sydney, it huge, open spaces, bright sunshine, enormous number of sheep and cattle and it unusual wildlife, 26 January; Australian, Blue Mountains; plains of Nulbarbor, a variety of wildlife, the rolling hills, the rusty reds of Australia’s center, the tropical splendour of Darwin, change colour, grey-red at sunshine, burning red at he dusk, it’s mountain peaks, lakes, ancient forests, walking, a range of short walks
Unit 4
阅读Plant exploration in the 18th and 19th centuries, 然后回答下列问题。
1. What’s the main idea of the passage?
2. Of the following plant collectors, who had ever been to China?
Robert Fortune, Father Farges, E.H.Wilson, Sir Joseph Banks, James Cook, Dr. Nathaniel Ward, Father d’Incarville
3. Who first sent seeds of the Dove Tree to Europe? And what about the seeds?
4. What can we learn from the passage?
A. The Tree of Heaven in Europe was firstly brought in from China.
B. The first plant collecting expedition recorded in history was unknown.
C. Father d’Incarville was sent to Beijing in the 1740s. And he took some Tree of Heaven seeds back to England.
D. Robert Fortune was the earliest French plant collectors to use Wardian cases.
5. What resulted in the complete change of plant exploration?
A. James Cook’s first voyage.
B. The invention of the Wardian case.
C. The Dove Tree’s growing in Europe.
D. French Catholic missionaries’ set up.
6. Who had ever been to Australia?
A. Ward. B. Banks.
C. Robert. D. Both A and B
再次阅读Plant exploration in the 18th and 19th centuries, 然后下列表格。
When Who What
1500BC Queen of Egypt sent ship away to gather plants, animals and other goods.
In the 1740s Father d’Incarville was sent to __________
______ Father d’Incarville had some seeds of Tree of Heaven sent back to England.
In 1769 __________ Collect quantities of plants in Australia which had never been found by Europeans before.
In 1784 __________was introduced in North America.
_______ __________ shipped two cases of British plants to Sydney.
In 1835 Ward made a return trip with some __________ species back to London successfully.
Between 1843 and 1859 Robert Fortune shipped __________ from Shanghai to India as well as introduced __________ of plants to Western gardens.
_______ Father Farges one of Catholic missionaries sent to China from ________, sent the seeds of __________ back to __________.
In 1899 E H Wilson of the western plant collectors to China, also collected many seeds of __________ and many other new plants to __________.
答案：
阅读理解：
1. It’s about plant exploration in the 18th and 19th centuries and some plant collectors, who came to China and Australia to look for plants species.
2. Robert Fortune, Father Farges, E.H.Wilson, Father d’Incarville
3. Father Farges first sent 37 seeds of the Dove Tree back to France in 1897, but one of them grew.
4-6: A B D
文脉理解：
When: In 1751, In 1833, In 1897
Who: Banks, Ward
What: Beijing, Tree of Heaven, Australian, 20,000 tea plants, over 120 species, France, the Dove Tree, France, the Dove tree, Western gardens
Unit 5
阅读HOW ADVERTISING WORKS, 然后回答下列问题。
1. What’s the main idea of the text?
2. What is an advertisement and what is its function?
3. Effective advertisements are supposed to _____.
A. appeal to customers
B. identify different target groups
C. use a suitable medium
D. A, B, & C
4. The environmental protection advertisement “We only have one clear sky and this belongs to us all.” will __________.
A. attract everyone in the World
B. appeal to our conscience or our desire to be worthy citizens.
C. persuade us all not to pollute the air.
D. earn much money
5. Government all over the world pay a great deal of money for ads so as to __________.
A. benefit from ads
B. promote produce sales
C. persuade people to buy goods
D. make people aware of social problems or policies and change their opinions
6. The first paragraph of the text implies that ____.
A. ads are found here and there
B. advertising works
C. we can avoid being controlled by ads
D. there are many effective advertisements
再次阅读HOW ADVERTISING WORKS, 然后完成下列表格。
Advertisement A ________ or announcement that ________ or influences people.
Make effective ads ________ the target groups, understand their interest and try to make the product ________ their lives. ________ to varieties of customers, grab their attention and meet their ________. Choose and use a suitable medium in order to reduce the advertising expense/fee.
effective ads If people likely to be ________ to buy products or their opinions to be________ by ads, these ads should be effective.
答案：
阅读理解：
1. The text mainly tells us about how advertising works and the way to make effective advertisements.
2. An advertisement is a message or announcement that informs or influences people. Ads can inform or educate the public; Frequent advertising helps companies to increase product sales or to promote a new product.
3-6: D B D A
文脉理解：
篇6：学术英语课文9翻译
Module 9 Cartoon stories
Unit 1 We need someone like Superman who can save Tony.
大明：澳，天那!相机在哪里?托尼的爸爸将会说什么?
贝蒂：这像一个卡通故事。
玲玲：为什么?
贝蒂：我能想象出这个卡通片里的每一幅画面，并且我知道结局会是什么样。
大明：我喜欢许多笑话的卡通片。
玲玲：但这不是可笑的事，这是严肃的。
贝蒂：这不是让你发笑的那些卡通片之一。
大明：并且我喜欢的人物是像潮人或蝙蝠侠那样的英雄。
玲玲：我们需要像超人一样的能救托尼的人……
杰克逊先生：你好，我正在寻找托尼。
大明：他在那儿!
杰克逊先生：你能告诉他我想和他说几句话吗?我有一部上面有他的名字的相机，它在楼上。
大明：那是好消息。要我给他吗?
杰克逊先生：好吧!给你。
贝蒂：澳，托尼的爸爸正在过去和他说话。
大明：如果托尼告诉他爸爸他把借来的相机弄丢的，他就有烦的。
玲玲：我们怎么能让托尼知道我们已经找到他爸爸的相机的呢?
大明：我知道!让我们照张相。他会看到闪光灯。
贝蒂：那是个聪明的主意!把它给我!
玲玲：好，那可能不是很有趣，但或许它会是一部有一个快乐结局的卡通片。
贝蒂：而且我将是超人!
Unit 2 There are several fan clubs in china which have held birthday parties for Tintin.
尼莫，一条聪明的橘色与白色相间的鱼和史瑞克，一个巨大的绿色怪物，在中国和全世界年轻人中大受欢迎。这些受欢迎的`卡通英雄到处都是，在办公桌上，手提包上，及电脑屏幕上。
但有一些比较老的受欢迎的卡通片。卡通片猴王刚过的它的“四十岁生日”。这部叫《大闹天宫》的卡通片讲述的一个带领一群猴子反对天条的猴子的故事。但是，人们印象最深的是那个猴子所作的恶作剧。“闹翻的天”成为父亲(母亲)或老板回到家或办公室里看见脏乱场面时的普遍表达。
另一个受欢迎的，在中国庆祝的一个重要生日的卡通人物是一名留着红头发、带有一条白色小狗的记者。自从比利时卡通画家艾尔势在1929年创作的这个人物以来，丁丁已经流行的75年的。他的书已经被翻译成50多种语言，并且大约已经买的两亿本。在1984年12月丁丁整个系列开始在中国发行。很多中国人仍旧收集有许多黑白版的有关丁丁的书。在中国有几家影迷俱乐部在北京、上海、广州、南京和武汉为丁丁举行的生日聚会。
最后，史努比，查理布朗创作的生活在他的私人梦幻世界里的可爱的狗，也在由中国的史努比影迷们庆祝的它的“五十岁生日”。